Lexo Legal

Brand Identity / Digital Design & Development

Legal-education ecosystem for professionals preparing for public-sector exams and continuing their training through digital products. The project integrated brand identity, an education platform, multimedia content and communication strategy. How can a legal-education brand turn a demanding subject into a consistent learning experience across courses, video and communication? We connected identity, course programming, masterclass production, platform content and campaign pieces into one publishing system. Each touchpoint was designed to move people from attention to enrollment, then from enrollment to sustained study. A legal-learning ecosystem with a recognizable voice and measurable growth in sales, subscribers and content consumption.

Client

Lexo Legal

Year

2020–2023

Role

Creative Director

Result

4,000+ subscribers · 10,000+ hours of content consumed · sales +220%

What we didWe defined the identity and communication system, art-directed the platform and digital channels, and shaped a user-centred learning experience from content to interface.