Discipline 05
Brand Experience & Campaigns
The Joint
The join is the design. The rest follows.
- 01Creative direction and campaign concept
- 02Spatial, graphic and digital touchpoints
- 03Coordination with specialist production partners
Selected work
Projects through
this discipline.
Autorun D+C + RetroPro
Fiesto Feroz
A new brand to make a region's energy visible — festival identity, activation and an integrated campaign for a music festival in Sogamoso, Boyacá.
What we didWe led creative direction and built the identity system, communication strategy and graphic applications -- including the Mobile Stage Unit concept.
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Valle del Rock
Valle del Rock Fest
A music experience designed to travel further — brand evolution, multichannel pieces and live broadcast for a cultural festival in Boyacá.
What we didWe adapted the brand across channels, developed the Mobile Stage Unit, and directed the cameras and live broadcast.
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The concept is not a decorative title. It is the test each decision must pass: proportion, use and the system around it.
Each discipline has its own voice. The structure is shared.
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