Fiesto Feroz

Brand Identity / Brand Experience & Campaigns

Music festival in Sogamoso, Boyacá, that brought together Colombian artists and more than 10,000 attendees. The identity was deployed across pre-event communication, space, screens, merchandise and activation moments to build a recognisable experience from start to finish. How can a new regional festival feel immediate on the street, expressive on stage and coherent across every campaign touchpoint? We built a flexible identity that could move from posters and social pieces to the mobile stage, merchandise and live environments. The system was tested at distance and at hand so the same energy could work for a crowd and for a single printed object. A festival world designed to be seen, worn and remembered before, during and after the event.

Client

Autorun D+C + RetroPro

Year

2023

Role

Creative Director & Brand Strategist

Result

10,000+ attendees, regional visibility

What we didWe led creative direction and built the identity system, communication strategy and graphic applications -- including the Mobile Stage Unit concept.